Insights on leading with humility, earning trust in challenging industries, and building businesses rooted in service and strong values.
Episode 2 of Bank Shot brings a warm, insightful conversation between host Chad Hoffman and Lisa Marshall—longtime Marysville leader, Executive Director at North Main Motors, and co-founder of Eda’s Italian Ice. Their discussion is packed with practical wisdom for anyone leading a team, running a business, or trying to build trust in their community.
Why this episode matters
Lisa’s story highlights what strong leadership really looks like in the real world:
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Showing up with humility
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Serving first, leading second
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Earning trust in industries with tough stereotypes
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Being transparent—even when it’s uncomfortable
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Using your voice to advocate for the “good players”
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Staying connected to your community, not above it
Trust, Transparency, and the Work of Changing Perception
Both Chad and Lisa acknowledge that bankers and used car dealers share a common challenge: overcoming long-standing stereotypes. Lisa explains that North Main Motors “starts behind the eight ball,” which is why they overachieve on honesty, accessibility, and doing the right thing—every time. Their motto, “where friends buy from friends,” isn’t a slogan; it’s the culture they live by.
Leadership Without Titles
One of the most memorable parts of the episode is Lisa’s take on titles. Though she’s technically Executive Director, she’s equally willing to sweep the lot, move inventory, or help in service—because servant leadership means doing whatever the team needs. She credits her parents for instilling that mindset early.
Speaking Up for Your Industry
Lisa also shares why she stepped into lobbying at both the state and national levels. Meeting with policymakers who had never purchased a car made it clear: good dealers have to show up and tell the real story, or the wrong assumptions will become the rules.
A Sweet Beginning
And yes—Lisa also shares the fun origin story of Eda’s Italian Ice, born from a simple problem: nowhere to find her favorite frozen treat.
