At Richwood Bank, we’ve learned that the best way to serve our communities is by leading with our values. That’s the heart of our new podcast, Bank Shot.
Hosted by CEO Chad Hoffman, each episode bounces ideas off local leaders to explore how leadership, purpose, and culture shape thriving organizations. Whether you manage a team, run an organization, or simply want to grow as a person of influence, this podcast is built to bring you real stories, practical insights, and hard-earned wisdom from those who’ve been there.
Our goal is simple: to offer a new way to connect and learn from one another. Through open conversations and practical insights, we’ll dive into what leadership really looks like when it’s grounded in trust, authenticity, and values that guide everyday decisions.
Episode 1: How Values-Based Leadership Drives Service
Who better to talk about living out our values than our Chief Experience Officer, Heather Wirtz?
In our first episode, Chad and Heather unpack the values we call DIAMONDS and share how putting them into practice has shaped both our customer experience and our workplace culture. By defining these values and weaving them into daily decisions, we’ve been able to deliver what customers tell us is a world-class service experience—and create an environment where employees feel supported, empowered, and inspired to lead.
Building for Business Owners
The conversation also touches on what makes Richwood a strong partner for local businesses. One of the books that influenced our approach is The E-Myth Revisited, which highlights how small business owners often find themselves wearing all the hats—sales, payroll, marketing, operations—sometimes all in the same day.
That insight helped us shape specialized service lines to support business owners with tools, advice, and resources they can rely on. Because when your bank takes care of the details, you can focus on what you do best: running your business.
What’s Ahead
Each month, Bank Shot will feature conversations with entrepreneurs, business owners, and community leaders who are building with purpose. Together, we’ll explore how values-based leadership drives loyalty, trust, and long-term success.
Whether you’re leading a company, a team, or simply yourself, these stories are meant to inspire, challenge, and encourage you to take your best shot.
Listen & Subscribe
Bank Shot is available wherever you get your podcasts. Subscribe today and join us as we explore how values and vision can create stronger businesses—and stronger communities.
