What it takes to win – every role matters.
You may think the success of a celebrity, or a movie, or a song was all because of one person, but that’s just not true. Every star has a team behind them making it happen. Every role and every person matters. Ensuring every person on the team understands their purpose and how they make it happen is key to ever standing out and making a roar.
Here’s a few examples:
Who likes Garth Brooks? Or any music star for that matter. But for this exercise, let’s go with Shelley’s favorite – Garth.
- CMA’s Entertainer of the year in 2017
- Multi award-winning country artist
- #1 solo artist of all time in the U.S. with more than 149 million albums sold
- Founded Teammates for Kids – a nonprofit with more than 4,000 athletes helping children in 60 countries.
…Let’s talk about his friends in low places.
What does it take to be Garth Brooks?
First, there’s the band, and…
Sound
Stage hands
Arrangers
Publicists (several)
Agent
Manager
Songwriters
Tour manager
Producer
Audio engineers
Back up singers
Bus drivers
Booking agent
Product manager
Merchandise manager
Business affairs
Business consultant
Corporate giving manager
Distribution manager
Personal assistants
Marketing
Fan club managers
Social media experts
The list could go on and on, but Garth Brooks is Garth Brooks because a hundred people (or more) support him so he can do what he does best. Perform.
Garth was criticized for lip syncing during his recent CMA performance. He admitted it. But, did anyone get pointed out? Do you know any of these people behind the Garth engine?
No. Search the internet and find out how many people there really are. I don’t think you’ll find them.
The same goes for actors.
Iron Man 3. Can you guess how many people in total could be credited to having a role in the success of that movie?
3,310 people
The Dark Knight Rises. How many people do you think it took to pull off the stunts in that?
258 people
Do you know how many people wrote The Lion King?
29 people
The point is, many successful businesses – like Disney – are actually ice bergs.
There’s the performers. The actors. The visible personalities that attract the audiences. That can talk the talk and sell the sizzle. The part the world actually sees is only 1/9th of the true picture.
It takes every person. Every drummer. Every visual artist or stunt double. Every publicist and bus driver. To make the show happen and be a success that everyone talks about.
What role do you want to have? Each has its purpose and each feeds the other. One cannot exist without the other.
By Heather Wirtz
Chief Experience Officer
References
https://stephenfollows.com/how-many-people-work-on-a-hollywood-film/https://science.howstuffworks.com/environmental/earth/geophysics/iceberg.htm
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