The 2018 ROAR Series at Richwood Bank
Central Ohio professionals, business owners or individuals with a passion for
career development are invited to attend both ROAR events in 2018.
FREE to attend. FREE breakfast buffet.
MEASURING THE ORGANIZATIONAL CURRENCY YOU CAN’T SEE
Wednesday, June 6 • 7:30 a.m. – 9:15 a.m.
Der Dutchman, Plain City • 445 S Jefferson Ave.
We all represent a brand: a collection of ideas, products, and services that can be chosen by consumers. Or not. Why do consumers choose to invest their hard-earned dollars into a brand? Why do they decide to switch? What drives their long-term loyalty? The answers may surprise you. Join as Ryan Donohue, a national expert in strategic branding, paints a picture of strategic branding and its often misunderstood role in building organizational strength. Ryan will share data on what drives consumer decision-making and stories from great brands across the country. Attendees will leave with a crystal clear understanding of brand strategy and ideas for not only how to improve the brand they represent, but how to get credit for the goodwill they already generate. Roll up your sleeves and bring plenty of questions and ideas as Ryan unmasks the concept of brand equity.
Ryan Donohue is considered a thought leader in the realm of brand strategy. His background includes stints with Cartoon Network and Sports Illustrated. He currently serves as Corporate Director of Program Development for NRC Health, the largest purveyor of healthcare consumers in the U.S., and as a Strategic Advisor for The Governance Institute, the lead educator of healthcare executives and trustees in the U.S. Ryan has authored many publications on the topic of strategic branding and consumerism including his most recent work: “The New Payer: What Makes the Healthcare Consumer Tick?” Ryan and his wife Andrea have three wonderful, energetic children under the age of six and reside in Lincoln, Nebraska.
Register now to reserve your seat!