Supporting community has remained a substantial focus for Richwood Bank and their latest support endeavor, Richwood Coffee, supports this goal. In a little over two years, Richwood Coffee has served up enough “Thank You” drinks to raise more than $100,000 in donations that benefit their community partners. More than 35,000 cups of hot and cold drinks have been served up as a reward for community donation! This new threshold of giving marks an important milestone for this unique venture.
With three caffeinated branches located in Richwood, Marysville and Delaware, Richwood Coffee shops directly benefit the communities in which they are located. Richwood Bank customers and non-customers can come to the bank lobby and donate to one or more of Richwood Bank’s 20 community nonprofit partners. In return, they receive a gift card of “thank you” drinks that match their donation giving tiered level. When a visitor receives a delicious drink, Richwood Bank’s partners receive 100% of the donation to direct towards its intended purpose agreed upon for the funds to help improve the lives of others.
Going beyond traditional banking activities to address the needs of its customers and neighbors, Richwood Coffee’s donation-based model helps nonprofit partners within Delaware and Union counties who have an existing banking relationship with the bank. Richwood Bank also contributes to more than 160 local efforts within their three-county foot print as well as encourages its team to volunteer at events. In 2017, Richwood employees collectively served on 58 boards and committees as well as volunteered more than 2,600 hours within the communities they serve.
With Richwood Coffee, the community is invited to participate in Richwood Bank’s dedication to giving back. Each cup makes a difference. From iced caramel macchiato lattes to regular black coffee, visitors can customize their drink to suit their taste buds, energy needs, and health preference. And more than just a drink, Richwood Coffee shops are also a welcoming space for community to meet up, work, and relax.
About Richwood Coffee
The Richwood Coffee vision was to connect community and purpose. As the world moves faster and schedules get busier, Richwood Bank needed to create a solution for its customers, friends and neighbors to see the bank as a destination…an interaction vs. a transaction. In less than two years, Richwood Coffee’s pilot launch resulted in 15% traffic increase to its banking side. The Village of Richwood together raised more than $46,000 for its partners in 2016. Since then, Richwood Bank has opened two more coffee shop locations in Delaware (Spring 2017) and Marysville (Fall 2017).