Business Tips

Consumer Protection and Advertising

By November 15, 2016No Comments

Consumer Protection Laws are designed to prevent businesses from engaging in fraudulent or deceptive marketing practices, thus gaining an advantage over their competition.  There are three basic questions to ask yourself for each claim in the advertisement:

  1. Is it Truthful?
  2. Can it be deceptive or unfair?
  3. Is the claim based on evidence?

Below are four websites with information about both federal and state of Ohio consumer protection laws.

Consumer Protection Laws and Deceptive Marketing

Ohio Consumer Protection Laws

Advertising and Marketing Basics

FTC Business Center


Jamie Kibler

Chief Compliance Officer